In an attempt to grow the continent's digital economy, Google has embarked on a project aimed at training one million young Africans. This is to help them acquire the digital skills needed to improve their participation in the digital economy.
Lindamahle is a partner with Google in this project to provide an intensive three to four hour training to the youth from the SADC region.
There's no limit to how much you can grow! We'll take you through
the digital skills that you need to grow your career, your business
or simply your confidence.
Below are some of the areas that will be covered in the course.
|♦||How Internet access has grown around the world|
|♦||How this growth leads to new business opportunities|
|♦||How marketing has changed and key marketing concepts today|
|♦||How technology affects business|
|♦||Some economic principles which are relevant in the digital world|
|♦||Why everyone should consider an online presence|
|♦||How to develop an online strategy by following the See, Think, Do, Care process|
|♦||How to ensure your website design is effective|
|♦||What digital marketing tools are available|
|♦||Mobile devices and operating systems|
|♦||Mobile websites and apps|
|♦||Advertising on mobile|
|♦||To find out what work opportunities there are in Digital Technologies and in Digital Marketing|
|♦||To work out what digital job might be right for you|
|♦||To understand how you can attract the attention of potential employers and convince them that you are the one they should employ!|